Polish Version
Michał Igielski
Summary
Changes in the market place new requirements for creating and delivering satisfaction to customers. Customers’ expectations about the quality of the delivered products are also changing. That is why the purpose of this article is to analyze logistic processes for customer service at Würth Polska. This will be preceded by a review of modern definitions of logistics and logistic processes. The paper also describes the results of the present author’s research focusing on the operation of the enterprise in questions and the opinions of customers relating to service quality. The internal materials of the investigated enterprise and the results of the research have shown the need to introduce improvements in the process of delivery of the ordered goods. This is necessary even despite the company’s extensive experience and brand recognition on the market. Therefore, it is also an interesting research question whether similar problems also occur in other companies of this type operating on the Polish market.
Article
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